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Twist Presents an Interview with Paul Bainsfair: Director General of IPA

5th September 2014 by Grace Bullingham

Twist Presents an Interview with Paul Bainsfair: Director General of IPA

Paul has worked his way up the ladder in the ad industry from working as an account exec to first running Saatchi & Saatchi in the 80's to setting up his own agency with Dave Trott. He become Chairman of LMFM then Iris which he is still involved in alongside his duties as Director General at the IPA. It was great meeting him and hearing his stories of the ad industry and the madness that came with working with Maurice and Charles Saatchi back in the day.

The IPA is the professional body for advertising, media and marketing communications agencies in the United Kingdom.

The IPA was established in 1917 in response from a request from the Government of the day to help with their recruitment and propaganda efforts. Since that time, the benefits of having a collective body to discuss issues of the day has never lost its appeal.

 

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