To Beard or Not to Beard

29th September 2014 by Grace Bullingham

You may wonder why beards have become so topical. Yep that’s right the fuzzy hair found on a man’s chin. Beards have become the trendy male accessory; in many areas of London if you don’t have a beard then you aren’t cool. Beards made a comeback at the beginning of the year and are here to stay for the unforeseeable future.

It has been suggested that the rise in sporting a bushy beard first emerged in East London – enter the hipster. When you look at hipster fashion – if I’m allowed to call it that – the clothes worn include vintage jeans, Doc Martens, lumberjack shirts and a lot of work wear. All of these clothes are authentic, hard-wearing and encompass masculinity. A big bushy beard is the icing on the cake for the hipster figure. It’s exciting that fashion is celebrating real masculinity. Flash back to the noughties when David Beckham and metro sexuality was at its prime, how did the beard movement happen?

You could blame Movember, a charity designed to raise awareness of men’s health where men are encouraged to grow a moustache for the duration of November. So you have a moustache/beard for a month and decide to keep it? Then there’s the cutting question, is recession to blame? Shaving products aren’t cheap and having a beard costs nothing! If you think about it, every beard has its own style so they are also very personable. Working in creative recruitment you meet a lot of beards - bushy, curly, long, short… there are many beard styles out there. They have become so fashionable that some men have even opted for beard transplants!

A news report revealed that male grooming products have taken a hit, will they improve in the future? Personally, I think beards and the masculine man are here to stay – particularly with winter approaching. It’s a furry future.


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