Relocation, Relocation, Relocation? Destination, Singapore?

28th August 2014 by Adam Toctan

Relocation, Relocation, Relocation? Destination, Singapore?

What do you do in a saturated market where you are struggling to have your voice heard, get an interview, let alone get offered a job? Relocate? It was perhaps something that was scoffed at just a few years ago for a couple of reasons... Either perceived as a risky venture to the unknown, moving away from England's green and pleasant land or seen as the 'easy way out' when you exhausted all possible UK based opportunities (I can't find a job in London / I’m not good enough to get offered a job in London!)

Well to some extent some of these perceptions ARE true, however the FACT is that there is life outside of Britain! It's a whole world out there and YOU could be a part of it...

The London market has picked up dramatically since the lull of the recent recession back in 2009 and has clearly proved that the economic state of the UK’s creative industry is now back in full swing. As a result many UK based creative agencies have opened up agencies either as ‘satellite studios’ or fully fledged creative hubs operating out of the buoyant and apparently unaffected Asia market. Singapore in particular has enjoyed huge success as a creative centre in Asia and is now a ‘must have’ for many studios looking to make its mark in the Far East.

So; why make the move? If you are able to make the move (family / property etc) then why not? The way the agencies are structured in Asia, and due to the fact that many are smaller versions of their bigger counterparts in London / New York then the move usually allows you to jump a level in terms of title. For example if you are a good AM here in London at a Top Agency then you may be able to secure an AD title and a comparable salary. If you are a good GAD or SAD in London but are struggling to make your mark as a CSD or an MD then a move to head up an agency in Asia is certainly more than doable. London is often perceived alongside New York and other large cultural cities as producing the best of the best in terms of talent; something that as it stands now Asia can’t offer.. yet.

Singapore has a HUGE ex pat community; to many people who live and work within Singapore it can feel like a more humid London. Language is also not an issue as many of the agencies use English as their first language; if you do however speak a ‘local’ language then that is clearly beneficial; Cantonese & Mandarin being the most useful. When you arrive in Singapore you will be amazed at how many similarities there are to that of your local home area; from Tesco’s and M&S to get groceries to cafe’s and pubs like Starbucks and the classic ‘Red Lion’ serving pie and chips as well as a pint of London Pride. Of course the reason many people move to Asia is to actually experience a change of scene and culture and if this is what you are after then you have come to the right place! Be amazed by the street markets, the traditional dress and culture, the architecture, the food and drink, the weather, the buzz and feel let alone the smells and sights that drift over you as walk through the busy bustling streets. Many UK based agencies will help offer a relocation package to Asia if they have a studio there and will help integrate you into the local community through outreach programs, nurseries if you have children, estate agents, and ‘buddying’ you up with someone who is already settled in the area. You may even be lucky enough to have your first 1-3 months’ rent taken care of or put up in a local B&B whilst you find accommodation.

Singapore really is a very attractive option for many candidates in the UK; whatever level you are. Twist have many clients in Singapore (as well as Geneva / New York / Hong Kong / Melbourne and Sydney) if you are thinking of making a move. If you are interested call Twist for a confidential chat about how we may be able to help you.


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