Blog

Peta’s Sexually Charged Advertisement Ordered to be Removed

9th December 2014 by Grace Bullingham

Peta’s Sexually Charged Advertisement Ordered to be Removed

Although I am totally against animal abuse/animal testing and was a vegetarian until my late teens, I believe that people should have the freedom of choice to eat meat or not. Whether you choose to know where your meat came from is a whole different aspect. Rearing it yourself would be the best answer to ensure the animal had a good life, was killed in a humane manner and of course, to ensure you are getting the highest quality of meat. I’m sure if I had the chance to rear my own meat, I would probably become attached to the animal and end up having a farm!


I was reading about Peta’s (People for the Ethical Treatment of Animals) recent advertising and I have to say it did shock me. But not in a good way. I feel the organisation have stooped to a lower level just to raise a few eyebrows. I really don’t think it will stop people giving up their lifestyle anytime soon. I mean I’m talking from experience here, I was basically born into a vegan family and do really care about animals welfare.  A billboard was taken down after receiving numerous complaints stating it was unsuitable for children – the billboard featured a shocked women, drenched in sexually-suggestive misty liquid, urging viewers not to drink milk.


The billboard informs by-passers that "Some Bodily Fluids Are Bad for You. Don't Swallow. Ditch Dairy.” Its faux-pornographic style is just a step to far, despite Mimi Bekhechi, the director of Peta, saying: “Peta's billboard is a cheeky way to alert passers-by to the dangers of drinking cows' milk.”


I believe there are far more effective ways of advertising for this kind of cause. What do you think? Maybe use some hard facts to hit home to people about the miss-treatment of animals and why milk isn’t good for the body. Many people don’t know the science of this – be informative!
 

SHARE THIS:

  • LinkedIn

COMMENTS (0)


LEAVE A COMMENT

More posts like this

From Temp to Perm – stepping off the roller coaster and onto the monorail

3 very important reasons why you shouldn't worry about the leap from temp to perm!

Read more»

Monty the Penguin

Just as the evening darkness has crept in and there’s finally a nip in the air, the new John Lewis campaign has been released – it has started to feel like the countdown to the festive season has finally begun.

Read more»

Northern Soul, The Film!

We discuss Elaine Constantine's recently released 'Northern Soul', a film that brings a very British club culture back to life.

Read more»

Lidl becomes Gourmet Restaurant ‘Dill’

We discuss last years campaign for Lidl by Ingo Sweden!

Read more»

Glastonbury 2015: Ticket Trauma

These days getting a Glastonbury ticket is like finding a golden ticket in your chocolate bar for Willy Wonka’s chocolate factory

Read more»

Twist Presents an Interview with Robert Senior: Global CEO of Saatchi & Saatchi Fallon

We catch up with newly appointed global CEO of Saatchi & Saatchi Fallon - Robert Senior

Read more»

Job Hunting? Tips On How Your Online Profile Can Help

We recently sponsored The Drum’s recruitment feature (20th Aug) where Twist’s MD Paul Wood wrote an article on job hunting.

Read more»

adidas Originals Opens London Flagship – based on a design concept by Sid Lee.

adidas Originals opens it's London flagship store

Read more»

American Apparel - A Step Too Far?

American Apparel have landed themselves in hot water once again, this time for the sexualisation of the school uniform.

Read more»

Travel Better London

Discussing the daily commute to work and TFL's 'Travel Better London' campaign.

Read more»

Like what you see?

Sign up to our mailing list now!

All Categories

Industry Videos

Twist Presents: An Interview with Sarah Golding, CEO at CHI&Partners

We interview Sarah Golding, CEO at CHI&Partners - a full service agency working across advertising, direct, digital, design, media communications planning and buying.


Latest Posts