Peta’s Sexually Charged Advertisement Ordered to be Removed

9th December 2014 by Grace Bullingham

Peta’s Sexually Charged Advertisement Ordered to be Removed

Although I am totally against animal abuse/animal testing and was a vegetarian until my late teens, I believe that people should have the freedom of choice to eat meat or not. Whether you choose to know where your meat came from is a whole different aspect. Rearing it yourself would be the best answer to ensure the animal had a good life, was killed in a humane manner and of course, to ensure you are getting the highest quality of meat. I’m sure if I had the chance to rear my own meat, I would probably become attached to the animal and end up having a farm!

I was reading about Peta’s (People for the Ethical Treatment of Animals) recent advertising and I have to say it did shock me. But not in a good way. I feel the organisation have stooped to a lower level just to raise a few eyebrows. I really don’t think it will stop people giving up their lifestyle anytime soon. I mean I’m talking from experience here, I was basically born into a vegan family and do really care about animals welfare.  A billboard was taken down after receiving numerous complaints stating it was unsuitable for children – the billboard featured a shocked women, drenched in sexually-suggestive misty liquid, urging viewers not to drink milk.

The billboard informs by-passers that "Some Bodily Fluids Are Bad for You. Don't Swallow. Ditch Dairy.” Its faux-pornographic style is just a step to far, despite Mimi Bekhechi, the director of Peta, saying: “Peta's billboard is a cheeky way to alert passers-by to the dangers of drinking cows' milk.”

I believe there are far more effective ways of advertising for this kind of cause. What do you think? Maybe use some hard facts to hit home to people about the miss-treatment of animals and why milk isn’t good for the body. Many people don’t know the science of this – be informative!


  • LinkedIn



More posts like this

We’re Hiring!

After a brilliant last quarter in 2016 – it has been a great start for 2017 and we have some exciting new hires to announce soon! We are still busy and are looking to continue to expand our teams.

Read more»

From Temp to Perm – stepping off the roller coaster and onto the monorail

3 very important reasons why you shouldn't worry about the leap from temp to perm!

Read more»

How a business can use social media to engage with new clients

It might all seem straightforward but people and businesses are forgetting the real reason we have social media. Not just for instant messaging but for instant replying. Engaging with clients has never been so important for businesses, so how exactly can they go about doing it better...

Read more»

Why agencies should use recruiters

There is always a reason to do something in your life but if you have been wondering why agencies should use recruiters then here are some of the best...

Read more»

From one side of the world to the other: Being an Office Support recruiter!

Life in London is just as amazing as people make it out to be, but how good is it being a recruiter to the office support world? Find out below...

Read more»

Why blogging is good for your business… And your soul

Blogging is an instrumental platform among social media, but what exact benefits should you expect? Read through some helpful tips that could change your perception of the blogging world!

Read more»


We take a look at #THISGIRLCAN campaign set up by Sport England, aimed to encourage women to be more active.

Read more»

New Year, New Twist!

With the start of 2015 upon us, Twist have some news to announce!

Read more»

Monty the Penguin

Just as the evening darkness has crept in and there’s finally a nip in the air, the new John Lewis campaign has been released – it has started to feel like the countdown to the festive season has finally begun.

Read more»

Northern Soul, The Film!

We discuss Elaine Constantine's recently released 'Northern Soul', a film that brings a very British club culture back to life.

Read more»

Like what you see?

Sign up to our mailing list now!

All Categories

Industry Videos

Twist Presents: An Interview with Brook Calverley & Doug Hewett; Co-founders of People-Made

They might not have paid much heed to career advisors at school, but that hasn’t stopped People-Made co-founders Brook Calverley and Doug Hewett offering up their own sage advice for others looking to make their way in the industry.

Latest Posts