Blog
Monty the Penguin
7th November 2014 by Grace Bullingham
Just as the evening darkness has crept in and there’s finally a nip in the air, the new John Lewis campaign has been released – it has started to feel like the countdown to the festive season has finally begun.
Adam & Eve/DDB created the campaign which uses CGI to bring a penguin to life. It tells the story of a boy, Sam, who can’t wait for Christmas so he can present his penguin friend, Monty, with a companion he has longed for.
Personally I have always been a fan of the John Lewis Christmas adverts. No matter what the story, a tear has always been bought to my eye. When I got to work on Wednesday I realised this year’s ad had been released and I just had to watch it – to be honest I couldn’t wait to watch it! My desk buddy hadn’t arrived so it was just me, this meant I completely got away with sobbing into my coffee to a CGI penguin looking for love.
The twist at the end really got me; it’s Christmas day, Sam wakes up and runs downstairs with ‘real-life’ Monty, he opens the living room door and waiting for Monty is Mabel, a female penguin; a soul mate he had been dreaming of. Sam’s mother looks on to find him delightfully playing with his well-worn cuddly toy and new companion…. Monty was a stuffed toy all along. The advert closes on the tagline; "Give someone the Christmas they've been dreaming of."
John Lewis adverts have become a Christmas event in their own right. Just going onto the website now, the campaign is on the homepage and if you click on ‘Monty’s Christmas’, you will be navigated to a page covered with interactive Monty features. You can view Sam and Monty’s 360 degree world; buy the storybook; download the interactive eBook; and adopt a penguin.
It doesn’t stop there, John Lewis stores have installed ‘Monty’s Den’ where you can go and have a picture taken with him and find out more about his Antarctic friends; and of course there is an entire Monty range available to purchase, such as a Monty or Mabel stuffed toy, like Sam’s in the advert. John Lewis has made it very easy for us to join them in their Christmas ‘experience’.
What’s good to know is John Lewis will donate 89p to WWF for every Tom Odell single sold.
SHARE THIS:
COMMENTS (0)
More posts like this
We’re Hiring!
After a brilliant last quarter in 2016 – it has been a great start for 2017 and we have some exciting new hires to announce soon! We are still busy and are looking to continue to expand our teams.
From Temp to Perm – stepping off the roller coaster and onto the monorail
3 very important reasons why you shouldn't worry about the leap from temp to perm!
Travelling Alone isn’t Lonely
Elise talks about her moving from Australia to the UK and why travelling alone is the ONLY way to travel.
How a business can use social media to engage with new clients
It might all seem straightforward but people and businesses are forgetting the real reason we have social media. Not just for instant messaging but for instant replying. Engaging with clients has never been so important for businesses, so how exactly can they go about doing it better...
The Bank Holiday conundrum
Living in a big city like London that offers you a little bit of everything can put you in a little bit of a spin. What exactly should you do this Bank Holiday weekend? Continue reading to find out my hot spots this August bank holiday...
Why agencies should use recruiters
There is always a reason to do something in your life but if you have been wondering why agencies should use recruiters then here are some of the best...
The Lunch Dilemma: Where to save those pounds
There's always a will when there is a way. Ever thought about the unrealistic costs of lunch? I have! Check out the ways to save some money when lunching at work...
From one side of the world to the other: Being an Office Support recruiter!
Life in London is just as amazing as people make it out to be, but how good is it being a recruiter to the office support world? Find out below...
Why blogging is good for your business… And your soul
Blogging is an instrumental platform among social media, but what exact benefits should you expect? Read through some helpful tips that could change your perception of the blogging world!
#THISGIRLCAN
We take a look at #THISGIRLCAN campaign set up by Sport England, aimed to encourage women to be more active.
Like what you see?
All Categories
Industry Videos
Twist Presents: An Interview with Brook Calverley & Doug Hewett; Co-founders of People-Made
They might not have paid much heed to career advisors at school, but that hasn’t stopped People-Made co-founders Brook Calverley and Doug Hewett offering up their own sage advice for others looking to make their way in the industry.