adidas Originals Opens London Flagship – based on a design concept by Sid Lee.

19th August 2014 by Grace Bullingham

adidas Originals Opens London Flagship – based on a design concept by Sid Lee.

On Saturday, Fouberts Place - just off Carnaby street, welcomed a new store. Not just any store, an adidas Orginals store! The store will showcase the full line of adidas, limited edition release and collaborations.

To mark the opening of the London flagship store, a special edition of this year’s coveted ZX Flux trainer was produced featuring satellite imagery of the streets of London –exclusively selling just 150 pairs.

One of the coolest features of the store is that it will be used an open space to host exclusive events championing young creatives.  On the opening day itself, adidas teamed up with budding photographers, poets and singers.


The stores design is based around Adidas’ ‘global neighbourhood’ concept, which ‘aim to be a part of the fabric of the city’s neighbourhood and create a distinct destination’, according to Adidas head of retail environments Ted Mager.

Go and check it out!


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